Press the button to activate the alarm inside the pillow that encourages the sleeping person to come down for breakfast.
Each press sends a firmer message to the pillow and sleeper.
Dominic Wilcox pretends to sleep for this photo.
A early sketch by Dominic Wilcox
‘Breakfast is Ready!’ Pillow alarm
Kellogg’s challenged artist and designer Dominic Wilcox to make breakfast more interesting and fun for families and children going back to school in September. Over the course of 10 weeks he designed 7 inventions and prototypes from a robot spoon to a head worn cereal serving device.
Instead of shouting up to the bedroom that breakfast is ready, simply press the button on the cockerel and various sounds will be heard from the pillow’s built in speaker. Sounds range from a cockerel call to ‘Wakey wakey, breakfast is ready!’ gradually the message gets firmer with each button press if there is no response.
The Cockerel sends a wireless signal to the pillow upstairs.