The Cereal Serving Head Crane demonstrated by Dominic Wilcox
Using the crane to deliver cereal to the bowl.
Testing on the public
Having fun with the crane. Push the white plunger to squirt milk out at the end.
Development sketches of the crane by Dominic
The first crane sketched idea in Dominic Wilcox's sketchbook.
Dominic Wilcox testing the crane at his studio.
Cereal Serving Head Crane Device
Kellogg’s challenged artist and designer Dominic Wilcox to make breakfast more interesting and fun for families and children going back to school in September. Over the course of 10 weeks he designed 7 inventions and prototypes from a robot spoon to a head worn cereal serving device.
One idea Dominic created was a Cereal Serving Head Crane Device. Instead of just pouring your cereal into your bowl you can now use this milk powered hydraulic crane device worn on your head. The arms are powered by syringes containing milk that act in a similar way to hydraulics on large industrial diggers. Push and pull the plungers to move the arms and then shovel cereal from the box to your bowl. The final move is to press down the white plunger that squirts out milk into the bowl ready for eating.
After making a quick prototype in cardboard, a plastic version was created out of laser cut pieces. It takes only a few minutes of practice to get used to the controls and makes serving breakfast a lot more fun.