Kellogg's and Dominic visited the Cereal Killer Cafe in London to test out the inventions on the unsuspecting public.

All the breakfast inventions designed and made in 10 weeks.

Cereal Serving Crane Head Device. More info....

The 'Get Enough' Robot Spoon. More info....

Soggy-o-Meter. More info....

"Breakfast is Ready" Pillow alarm. More info....

Tummy Rumbling Amplification Device. More info....

Snap Crackle and Pop Amplifier Bowl

Robowl, a personal flying assistant called by making a selection on your watch. The Robowl will bring you cereal, a school bag, a hair dryer, skipping ropes or an umbrella

Kellogg’s challenges Dominic to make breakfast more interesting

Kellogg’s challenged artist and designer Dominic Wilcox to make breakfast time more fun and interesting for families and children going back to school. The morning can be a stressful time for parents getting the kids ready and so any help to make it a stress free and enjoyable time is welcome.

Inventions include:
Soggy-o-Meter
Everyone who eats cereal has their own particular sogginess preference. This device allows you to set a timer precisely to your preferred cereal sogginess. Simply select one of 5 cereals and turn the dial to select your required sogginess, from ‘not soggy’ right up to ‘soggylicious’. Finally, pour your milk and press the start button. When the arrow reaches your chosen sogginess, an alarm is sounded. More info…

“Get Enough” Robot Spoon
A spoon that appears to wake up with every spoonful. Once you and your spoon are fully energised you can carry your spoon with you all day. Over the course of 4 hours the robot spoon gradually goes back to sleep, letting you know it’s time to boost your energy again. More info…

Snap, Crackle and Pop Amplifier
A cereal bowl that amplifies the sound of Rice Krispies using a microphone and volume control. More info…

Tummy Rumbling Amplification Device
Announce your hunger to the world with this wearable grumbling tummy amplifier. A microphone listens to your belly and a speaker embedded in the horn projects the sound. A volume control is included in case the neighbours complain. More info…

Crane Head Cereal-Serving Device
Instead of just pouring your cereal into your bowl you can now use this milk powered hydraulic crane device worn on your head. Push and pull the plungers to move the digger arms. Once your bowl is full then press down the white plunger to release the milk into the bowl. More info…

Robowl: Flying Personal Assistant
Use the watch to call your own flying assistant to bring you things such as an umbrella, hair dryer or breakfast cereal. (prototype concept)

‘Breakfast is served’ pillow
Instead of shouting up to the bedroom that breakfast is ready, simply press the button on the cockerel and various sounds will be heard from the pillow’s built in speaker. Sounds range from a cockerel call to ‘Wakey wakey, breakfast is ready!’ gradually the message gets firmer with each button press if no response. More info…